The Hate Book
What annoys you? Why is it wrong? Why should people know about it? What do you hate? Not all illustration is created to be liked, sometimes it has a job to do. The Hate Book brief is designed to encourage students to create a message about something important by bringing together type and image
Cognitive dissonance - the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioural decisions and attitude change.
